For medical, dental and allied health practices
Google Ads for Healthcare Practices
Search campaigns connected to a defined practice service, relevant landing information and a clear enquiry pathway, with media spend agreed separately.
Get your practice snapshot
The intended outcome
A measurable route from relevant searches to appropriate practice enquiries.
A good fit when
You know what needs attention.
- An agreed service has capacity for new enquiries
- You need a clearer link between search spend and enquiry quality
- Your team can review claims and respond to the enquiries a campaign generates
What is included
The work you can expect.
- One account and up to three primary Search campaigns
- Campaign and conversion architecture
- Intent map, negative set and spend boundary
- Creative and landing-page work matched to top-performing themes
- Weekly stewardship notes and monthly decision log
What we track
The signs that tell us what to do next.
- Qualified conversions
- Search-term quality
- Cost per useful action
- Pipeline contribution
- Lead-to-appointment conversion
Outside this scopeWhat is not included.
- Unlimited keyword discovery, scaling or bid control promises
- Ranking guarantees for organic results
- Landing-page buildouts outside agreed channel scope
- Unbounded search terms across all products and services
- Paid media management without conversion records that can be traced
What we need from youYour part of the work.
- Confirm campaign goals, target margin and objection pattern before launch
- Provide platform access, billing constraints and agreed brand controls
- Assign one owner for weekly decisions and copy/sign-off
- Keep conversion handoff and follow-up states current in source systems
- Nominate a reviewer for clinical information, practitioner details and service claims
- Provide business information and approved source material; do not place clinical records in marketing tools
Getting startedHow the first few weeks work.
- Map priority products, geographies, offer boundaries and commercial signals
- Review prior account architecture and define the first 45-day test plan
- Set budget boundaries and conversion measurement for the first two terms
- Set a three-month scope and monthly decision schedule
Timing: Early directional movement can appear in 30 to 60 days, with stronger cycle confidence typically after the first full quarterly review.
How the work runs
A clear rhythm from start to review.
- 01Qualify
- 02Build
- 03Steward
- 04Review
Questions
A few things people often ask.
How is this adapted to a healthcare practice?
We agree the service journey, practitioner capacity, source information and review responsibilities before delivery. Your nominated practice reviewer checks clinical information and claims. Any booking or practice-system integration requires a separate access and scope review.
How does google ads start?
We begin with discovery, access and a written scope. Deliverables, responsibilities, timing, measurement and exclusions are clear before delivery starts.
What will it cost?
Management is $1,500 + GST each month plus $499 + GST setup, with a three-month minimum. Advertising spend is separate.
Can this work with our existing team and suppliers?
Yes. Social Loom can own a focused workstream or coordinate with your team and specialist partners. Every hand-off and review point is named in the scope.
What can be improved in the first 90 days?
Useful signals often stabilise in the second month once measurement baselines and negative terms are set. Expect clear learning by the first 30 to 60 days and firmer trend confidence by the 90-day review.
What is explicitly not part of this service?
We do not promise guaranteed lead volume, lead quality outcomes or account-wide spending. We also do not include unplanned landing-page redesigns or broad social/SEO management in this scope.
Start a conversation
Talk through google ads.
Tell us what should work better. We will look at the gaps between attention, action and follow-through before recommending a scope.