For medical, dental and allied health practices
Social Media Content for Healthcare
A sustainable content rhythm that introduces your team, explains your practice and answers useful service questions, with clinical information checked before publication.
Get your practice snapshot
The intended outcome
A recognisable practice presence that helps people understand who you are and how you work.
A good fit when
You know what needs attention.
- Your practice wants consistent content without rushing clinical review
- Team introductions and service explanations are missing
- You have useful source material but no clear planning and approval rhythm
What is included
The work you can expect.
- Direction, themes and monthly plan
- Copy, creative and scheduling for the selected package
- Capture and output allowance defined by your package
- Brand-safe review workflow and posting timeline
- Review-to-learning loop with monthly directional review
What we track
The signs that tell us what to do next.
- Relevant reach
- Meaningful interactions
- Profile actions
- Assisted enquiries
Outside this scopeWhat is not included.
- Immediate follower growth guarantees or short-term virality promises
- Open-ended content production outside the selected package
- Paid audience spending and social ad optimisation
- Unlimited revisions or on-demand creative remakes
What we need from youYour part of the work.
- Confirm tone, offer boundaries, channel mix and response policy before capture starts
- Provide one senior-level review owner for package decisions and scheduling
- Share campaign-sensitive updates, promotions and practical constraints before posting
- Keep content reviews and booking actions current so the posting rhythm is realistic
- Nominate a reviewer for clinical information, practitioner details and service claims
- Provide business information and approved source material; do not place clinical records in marketing tools
Getting startedHow the first few weeks work.
- Map confirmed channels, themes and team rhythm constraints
- Define capture windows, review steps and response ownership
- Set package-specific output targets and measurement checkpoints
- Set a shared 90-day review map with decision roles and fallback options
Timing: The first meaningful movement in audience trust and conversation usually appears after the first two to four posting cycles, with stronger consistency by about 45 to 90 days.
How the work runs
A clear rhythm from start to review.
- 01Plan
- 02Capture
- 03Post
- 04Learn
Questions
A few things people often ask.
How is this adapted to a healthcare practice?
We agree the service journey, practitioner capacity, source information and review responsibilities before delivery. Your nominated practice reviewer checks clinical information and claims. Any booking or practice-system integration requires a separate access and scope review.
How does organic social media content start?
We begin with discovery, access and a written scope. Deliverables, responsibilities, timing, measurement and exclusions are clear before delivery starts.
What will it cost?
Organic Social is $2,250 + GST each month. TikTok / Short-form is $2,500 + GST each month. Each has $499 + GST setup and a three-month minimum.
Can this work with our existing team and suppliers?
Yes. Social Loom can own a focused workstream or coordinate with your team and specialist partners. Every hand-off and review point is named in the scope.
What gets stronger after 45 to 90 days?
Most teams first see a clearer rhythm and better message quality within a few cycles, and directional consistency in responses by roughly six to twelve weeks once review steps and package outputs are stable.
What is explicitly not part of this service?
We do not promise algorithmic boosts, audience-size guarantees or viral outcomes, and we do not run social ads as part of this core package.
Start a conversation
Talk through organic social.
Tell us what should work better. We will look at the gaps between attention, action and follow-through before recommending a scope.