For medical, dental and allied health practices
SEO for Healthcare Practices
Search visibility built around accurate service pages, practitioner information, practice locations and the questions people ask before getting in touch.
Get your practice snapshot
The intended outcome
Make useful practice information easier to find through search.
A good fit when
You know what needs attention.
- Important services are difficult to find in search
- Your website needs clearer service and practitioner content
- Your team wants a defined search plan with reporting it can understand
What is included
The work you can expect.
- Technical baseline: crawl and indexability fix audit
- Keyword and search-intent mapping from your best-performing pathways
- On-page structure, metadata and internal-link improvements
- One major priority page refresh every month
- One content-clarity batch each month for mapped intents
- Authority and schema hygiene where it is warranted
- Consent-safe measurement and conversion funnel tracking
- Monthly status reports with next actions and clear assumptions
What we track
The signs that tell us what to do next.
- Search traffic quality
- Intent match rate
- Internal-link usefulness
- Qualified enquiries from search routes
- Measured visibility trends
Outside this scopeWhat is not included.
- Immediate top-ranking guarantees
- Competitor ranking claims
- Full content production at agency scale
- Giant one-off site rewrites that are not scoped
- Google, Meta or search algorithm changes caused by policy updates
What we need from youYour part of the work.
- Provide access to analytics, search console and website backend where available
- Confirm on-page copy and landing direction where it changes public promises
- Confirm target pages for each journey and keep those pages open to updates
- Nominate an owner for reporting feedback and priority decisions
- Nominate a reviewer for clinical information, practitioner details and service claims
- Provide business information and approved source material; do not place clinical records in marketing tools
Getting startedHow the first few weeks work.
- Set baseline visibility, crawl, analytics and content assumptions
- Map priority intents and route outcomes together
- Confirm first-test page set and change window
- Set the three-month scope and reporting rhythm
Timing: Most SEO outcomes show meaningfully between three and six months, with the first practical directional movement often appearing earlier in priority routes.
How the work runs
A clear rhythm from start to review.
- 01Audit
- 02Prioritise
- 03Improve
- 04Measure
Questions
A few things people often ask.
How is this adapted to a healthcare practice?
We agree the service journey, practitioner capacity, source information and review responsibilities before delivery. Your nominated practice reviewer checks clinical information and claims. Any booking or practice-system integration requires a separate access and scope review.
How does seo start?
We begin with discovery, access and a written scope. Deliverables, responsibilities, timing, measurement and exclusions are clear before delivery starts.
What will it cost?
SEO is $1,450 + GST each month with onboarding included and a three-month minimum.
Can this work with our existing team and suppliers?
Yes. Social Loom can own a focused workstream or coordinate with your team and specialist partners. Every hand-off and review point is named in the scope.
How is SEO different from GEO?
SEO is about how people and search engines find and trust the pages already on your site. GEO adds answer-ready framing for AI surfaces and response paths, and we keep their reporting boundaries separate.
Can we see impact in the first quarter?
Some technical or path-quality movement can arrive early, but reliable direction generally depends on the three to six month window and the quality of the review rhythm.
What is explicitly not part of this service?
We do not promise ranking guarantees or guaranteed ranking positions. We do not treat this as a social or paid-campaign substitute, and major site migrations or full content agencies are scoped separately.
Start a conversation
Talk through seo.
Tell us what should work better. We will look at the gaps between attention, action and follow-through before recommending a scope.