For medical, dental and allied health practices
Healthcare Growth Strategy
A practical 90-day marketing direction built around your practice’s services, referral pathways, appointment capacity and priorities.
Get your practice snapshot
The intended outcome
A clear order of work that your practice can act on and review.
A good fit when
You know what needs attention.
- Your practice has activity across several channels but no shared priority
- A new practitioner, service or site needs a considered plan
- Your team needs to match marketing activity with appointment capacity
What is included
The work you can expect.
- Kick-off workshop and marketing baseline
- Audience, offer and customer-journey review
- Channel, economics and capacity review
- Priority funnel map and 90-day roadmap
- Shared scorecard with agreed definitions
- One 75-minute monthly decision session
- Monthly action memo with owners and next steps
What we track
The signs that tell us what to do next.
- Qualified enquiries
- Close rate
- Source revenue when reliable
- Pipeline velocity
- Priority delivery completion
Outside this scopeWhat is not included.
- Channel execution
- Formal market surveys or customer-interview programmes
- Financial, legal or compliance advice
- Unlimited meetings
- A new brand identity
What we need from youYour part of the work.
- Provide a decision-maker and relevant team members
- Share accurate access, margins, lead and close-rate data
- Attend decision sessions
- Confirm decisions within three business days
- Own internal actions assigned to the client
- Nominate a reviewer for clinical information, practitioner details and service claims
- Provide business information and approved source material; do not place clinical records in marketing tools
Getting startedHow the first few weeks work.
- Confirm objectives, constraints and decision-maker
- Collect analytics, pipeline, offer and customer inputs
- Agree metric definitions and baseline
- Run the kick-off workshop and share the working roadmap
Timing: Initial 90-day engagement; baseline and roadmap in the first ten business days, then monthly decision sessions.
How the work runs
A clear rhythm from start to review.
- 01Diagnose
- 02Prioritise
- 03Activate
- 04Review
Questions
A few things people often ask.
How is this adapted to a healthcare practice?
We agree the service journey, practitioner capacity, source information and review responsibilities before delivery. Your nominated practice reviewer checks clinical information and claims. Any booking or practice-system integration requires a separate access and scope review.
How does growth strategy start?
We begin with discovery, access and a written scope. Deliverables, responsibilities, timing, measurement and exclusions are clear before delivery starts.
What will it cost?
We will shape a scoped quote around the decision work, people involved and support needed for your priorities.
Can this work with our existing team and suppliers?
Yes. Social Loom can own a focused workstream or coordinate with your team and specialist partners. Every hand-off and review point is named in the scope.
Who is this best for?
Teams with a clear offer and a decision-maker who needs one grounded plan to set priorities before channel spend and execution.
What is out of scope?
Strategy is one lane in this package. Paid execution, customer research programmes, brand identity and other business or legal advice sit outside and can be added separately.
How are decisions measured and owned?
We define a shared scorecard, review decisions each month, and keep ownership and next steps inside the action memo.
What does onboarding include?
Kick-off, baseline work, metric definitions and the first roadmap in the first ten business days, followed by monthly decision sessions.
Start a conversation
Talk through growth strategy.
Tell us what should work better. We will look at the gaps between attention, action and follow-through before recommending a scope.