For medical, dental and allied health practices
Social Advertising for Healthcare
Carefully scoped social campaigns that connect practice messaging, creative and landing pages, with review responsibilities and enquiry follow-up agreed first.
Get your practice snapshot
The intended outcome
A consistent campaign journey with clear measures and responsible review.
A good fit when
You know what needs attention.
- Your practice has a defined campaign purpose and suitable source material
- Your message and landing page need to work together
- You can support the campaign with a reliable administrative response
What is included
The work you can expect.
- One Meta account with up to three active campaign objectives
- Creative and copy testing across priority concepts
- Audience and placement monitoring against lead-quality signals
- Twice-weekly stewardship and monthly decision review
- Conversion tracking connected to handoff and booking states
What we track
The signs that tell us what to do next.
- Qualified lead rate
- Cost per useful action
- Creative learning
- Pipeline contribution
- Lead-to-booking conversion
Outside this scopeWhat is not included.
- Lead-volume guarantees or guaranteed cost-per-lead outcomes
- Organic audience growth or website-only ranking promises
- Unplanned media production beyond agreed usage
- Unlimited audience expansion without careful budget checks
What we need from youYour part of the work.
- Confirm campaign direction, headlines and compliance boundaries before activation
- Confirm creative availability, brand constraints and offer limits
- Assign one owner for weekly optimisation decisions
- Keep follow-up ownership and booking process current in source systems
- Nominate a reviewer for clinical information, practitioner details and service claims
- Provide business information and approved source material; do not place clinical records in marketing tools
Getting startedHow the first few weeks work.
- Map priority offers and the campaign outcomes that matter most
- Audit existing creative, policy risk and account structure
- Define budget boundaries and first-measurement gates
- Set the three-month scope and monthly decision rhythm
Timing: Useful learning usually appears after initial iteration cycles, with stronger pattern confidence by the first 45 to 90 days.
How the work runs
A clear rhythm from start to review.
- 01Frame
- 02Build
- 03Test
- 04Improve
Questions
A few things people often ask.
How is this adapted to a healthcare practice?
We agree the service journey, practitioner capacity, source information and review responsibilities before delivery. Your nominated practice reviewer checks clinical information and claims. Any booking or practice-system integration requires a separate access and scope review.
How does social ads start?
We begin with discovery, access and a written scope. Deliverables, responsibilities, timing, measurement and exclusions are clear before delivery starts.
What will it cost?
Management is $1,500 + GST each month plus $499 + GST setup, with a three-month minimum. Advertising spend is separate.
Can this work with our existing team and suppliers?
Yes. Social Loom can own a focused workstream or coordinate with your team and specialist partners. Every hand-off and review point is named in the scope.
What changes in the first 90 days?
Expect initial signal settling in the first three to six weeks and stronger decision confidence once we compare tested creative and audience combinations across the first 45 to 90 days.
What is explicitly not part of this service?
We do not promise guaranteed volume or quality outcomes, unlimited ad spend, or complete social-media strategy outside the agreed paid-social scope.
Start a conversation
Talk through social ads.
Tell us what should work better. We will look at the gaps between attention, action and follow-through before recommending a scope.